Retailing is one of the oldest business of mankind. According to Philip Kotler, “Retailing includes all the activities involved in selling goods or services to the final consumers for personal or non-personal use”.

Retailers supply the required goods, at affordable price, at the required time, in the required place. Retailer perform various functions like sorting, breaking bulk, holding stock, as a channel of communication, advertising, storage and certain additional services, which are as follows:
1. Sorting
2. Breaking Bulk
3. Holding Stock
4. Additional Services
5. Channel of Communication
6. Transport and Advertising Functions

1. Point-of-Purchase Display
2. Larger Number of Retail Business Units
3. Direct Interaction with Customers
4. Lower Average Amount of Sales Transaction