Breakthrough medical research has now shown that the umbilical cord blood and cord tissue are one of the richest sources of stem cells, which have a high potential to treat over 75 serious ailments and holds the promise to treat many more critical ailments in the future. Stem cells are collected and preserved from their baby's umbilical cord within 10 minutes of birth of the baby. Umbilical cord blood & tissue preservation is a simple, painless procedure that can take place after a vaginal or cesarean birth. After the baby is born, obstetrician or paramedic staff will colect the cord blood and the cord tissue. The entire process takes less than 10 minutes and it is harmless to both the mother and baby.