Business cannot survive and grow unless it meets the needs of the society. Business activity has to be rooted deep in the society. Some of the important objectives of business are as under:

 

a) Supply of the desired quality of goods:
A business enterprise can hope to have good image only if it products and supplies goods and services of standard quality.

b) Avoidance of profiteering and anti-social practices:
Even though the aim of business to earn profit to avoid loss, it is necessary that it should not over-charge the customers and profiteer at their costs. Again, it should not indulge in malpractices as hoarding, black-marketing etc.

c) Providing employment:
One of the social objectives of business is to create opportunities for employment for the people in the society.