GLOSSARY

 

coupons -a detachable part of a ticket or advertisement entitling the holder to a discount, free gift, etc

 

premiums-A prize or award.
A sum of money or bonus paid in addition to a regular price, salary, or other amount.

 

Packing - Packaging is the process of enclosing, or containing the product in bottles, plastic bags, wrappers, lubes, paper cartoons and boxes etc.

 

Picture cards- Picture cards include one picture for each vocabulary word introduced. The picture provides context for the meaning of the word.

Tools of sales promotion schemes by Vidhyalakshmi.G