1. “Advertising is non-personal form of communication conducted through paid media under clear sponsorship”. This definition has been given by:___________

   Stanton         Kotler           Davar           Rajan Nair 

2. Advertising mainly helps the manufacturer in the _____________ stage of product

   introduction         growth         maturity         decline  

3. Advertising multiply the needs of __________

   manufacturer         Consumer         seller         trader  

4. The advertising copy should be _______________

   Brief         Long         Attractive         Rhythmic 

5. Advertising copy perform ___________ function.

   AIDAS         attractive         inducement         desire 

6.Radio advertising is popular in _________________

   villages         Towns         cities         Metro city 

7. Newspaper advertising is most popular where masses are ___________

   Educated         Poor         Uneducated         Newspaper 

8. __________ is the medium to attract the public by creating an interest in them.

   Interior display         Exhibition         Window display         Show room 

9.___________appears at the top of the advertisement copy

   copy         headline           theme           caption 

10. ___________ advertising passes the message to those people who are moving audience.

   Outdoor         Indoor         Press         Sky