Medium is a means through which the advertising message is conveyed to...… Read more »
glossary
- Advertising is mass communication of information intended to persuade buyers as to maximise efforts.
- Advertisement is a method of publicity.
- Advertisement Copy - All the written or spoken material in it, including the headline, coupons and advertiser's name and address, as well as the main body of the message.
- Advertisement Media - Medium of communication through which the advertising message is conveyed to the consumers.
- A.I.D.A. formula: ATTENTION,INTEREST,DESIRE and ACTION
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ADVERTISEMENT COPY
An advertisement copy is the written or spoken message in an advertisement including words, sentences, figures aimed to convey... … Read more »