viveks limited
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Vivek Limited is a professionally managed public Limited company carrying three retail brands –Viveks, Jainsons, and Premier Electronics adding to the formidable strength of 1000 employees. Vivek Ltd is one of the most leading and respected consumer electronics and home appliances retail chain in India. Vivek popularized several brands by creating visibility and has the distinction of being a market leader and trendsetter with continuous support from the principal companies. Reliable services are ensured through cordial customer relationships. CII and Mickinsey raved about the Viveks brand as “more trusted than the brands it sells”.
The story of Viveks
B.A Lakshmi Narayana Setty influenced by the ideals of Swami Vivekananda set up a small shop of 200Sq.ft., at Mylapore Chennai, with an investment of only Rs.10,000 to sell electrical fitting and folding chairs. Added slowly radios, fans, mixers, irons, heaters and other household equipments. He named his business Viveks & Co inspired by his Guru Swami Vivekananda. B.A Kodandaraman took over his reins of Viveks after the demise of his brother B.A Lakshmi Narayana Shetty and increased the turnover of Rs. 1.65 lakhs in the first year to a stunning figure of 28 cores by 1980.During the initial stages, the consumer durable electronics were consolidated luxury. To make them reach the mass middle class families, Viveks started an in-house easy monthly installments scheme. This helped the company to increase its business and gain new customers.
The Founder had a vision of -
o Offering the best products to people on the most affordable terms;
o Rendering uncompromising customer care
o Offering employment to the deserving and the needy
o Serving the larger interests of the Society in ways dear to him
With the opening of two new showrooms at Purusaiwalkam (1968) and T. Nagar (1980), Vivek and Co broke new ground by being the first to the widest range of consumer durables under one roof. Viveks had spent several years laying the foundation for an explosive growth. Its mission was to be India’s first truly world class, consumer durable retailing chain.It aimed to achieve this through
o Upgrading operational standards,
o Widening its product range,
o Offering easy finance solutions and
o Quality advertizing, publicity and promotional efforts,
o creating consumer awareness
Its strategy was to offer customers “more” of everything, viz More space More products, More brands and models, More service, More attractive promotions. Thus, was born the concept of Viveks “The unlimited Shop”. While the first 30 years saw the setting up only 3 showrooms, the subsequent 4 years saw spurt of growth – an addition of 50 more showrooms through the expansions and acquisitions. By these strategic initiative for rapid expansion, by incorporating Viveks Ltd in 1994, established its dominance in the two states on Tamil Nadu and Karnataka with 51 showrooms covering a retail space over1, 75,000 sq.ft and boasting of a group turnover of Rs. 400 Cores!! The future plans envisage setting up of 50 more showrooms in south India.
Such a meteoric growth has been made possible by the dedicated efforts of the Three Setty brothers, B.A. Kodandaraman, B. A. Chandrashekar and B.A. Srinivasa who always ensured that Viveks was ahead of its time by creating and establishing competitive, advantages introducing systems to enhance operational effectiveness, changing with times, without in anyway diluting their CORE BELIEFES of Offering the best products to the people on the most affordable terms, Passion for the very best products and service, and Commitment to Quality. Their line of product dealing includes -
o Home appliances like Air conditioner, Air cooler, Washing machine, Vacuum cleaner, Water heater, Fan, Refrigerator, Freezer, dryers etc.
o Consumer Electronics like Audio system, Television, Stabilizer, Invertors, Emergency lamp, Irons, Personal care products etc.
o Kitchen Appliances like Food processor, Chopper, Juicer, Toaster, Coffee maker, Gas stove, Electric rice cooker, Wet grinder, Mixer, Microwave ovens, Dish washers etc.
o Digital products like Cameras, Computers, Mobile phones, Printers, Scanners, UPS etc.
Vivek Agencies
Viveks with a novel approach to retail business, ventured into a new area in the distribution channel. Viveks group realized the importance of an integrated approach to retailing well ahead of time and set up a distribution firm Vivek Agencies in 1976. Starting with the distribution of Sumeet Mixers, the company has added a whole range of products to its distribution basket.
Viveks Service Centre
At Viveks, all initiative is taken towards continuous advancements in serving the customer. One of their recent endeavors is the Viveks Service Centre, set-up to provide comprehensive technical assistance in product services, installations and repair. Viveks Service Centre was inaugurated on 10th September 2004. The Viveks Service Centre incorporates the latest in design and style elements, so as to create a pleasing environment for customers and employees alike. Much attention was paid to create the state of the art work conditions for employees and the perfect ambiance for customers. In fact, each customer is received personally and their product is taken in for repairs only after a thorough understanding of its technical problems. The Service Centres operate under a centralized support office which covers all functions of administration, finance, marketing, human resources, inventory and most importantly a good customer support team and a dedicated multi-line customer service call centre. viveks Service Centre is already the most sought after in service of Sumeet mixers and is fast gaining popularity within other categories. A Living testament is the 100000+ customers serviced during the last financial year alone. The Service Centre is authorized by Sumeet, Panasonic, Philips, Kenstar, Samsung, Voltas, Haier, Hitachi, LG, Morphy Richards, and many more. Viveks Service Centre strives to provide a one-stop solution to serve all categories and brands of household consumer durables from white goods, brown goods, domestic appliances and lifestyle products.Viveks Service Centre is by far the largest consumer durable retailer developed initiative in the country. The flagship outlet is located in the heart of the city at Mylapore and spreads across 10000 Sq.Ft. with an additional nine branches located at prominent locations across Chennai. Together covering over 20,000 Sq.Ft. and employing over 350. Viveks Service Centre has its own in-house multi-line dedicated Help Desk with trained and courteous manpower assisting customers during every stage of the service. Viveks Service Centre works in collaboration with key manufacturers, enabling a professional approach to servicing with genuine spares, accessories and trained manpower
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