Effective communication is not only about conveying a message that you want to say. It  is about conveying the message so that other people understand and respond to it. 

Effective communication between 2 parties requires sending and receiving message in both directions. The sender must be able to deliver their message to the receiver and the receiver must respond to the message in order to complete a cycle of communication. This will ensure a smooth flow of idea and understanding between both parties and prevent misunderstanding. 

Communication happens everywhere from the basis of our daily family life to our working or learning environment. We interact with other people every single day in order to co-operate with them and work towards a common goal. That's why effective communication is extremely important.