Communication is a two-way process.

 

• Information has not only to be sent but also has to be received and understood. Feedback is essential part of communication.

 

Communication is an on-going process.

 

• When communication is absent human activity ceases to exist.

 

Communication is essential in all types of organizations

 

levels of Management.

 

 

The purpose of communication is to create mutual understanding

 

 

Communication consists not only of facts, but ideas and emotions too.

 

• The tone and facial expressions carry a greater meaning than words. We can communicate a lot through signs, symbols and gestures. For example, a victory sign made by two fingers communicates better than words.

 

Communication is a dynamic process.

 

• Changes in the moods and thinking of the sender and the receiver influence the way of the message.

 

 

Communication is a goal oriented process.

 

• Communication is effective if both the sender and receiver understand the goal of the organisation.

 

Communication is an inter-disciplinary science

 

• Knowledge derived from several sciences is used in communication. Anthropology (study of body language), Psychology (study of attitudes) etc have provided knowledge to make communication effective.

 

Communication consists not only of facts, but ideas and emotions too.

 

• The tone and facial expressions carry a greater meaning than words. We can communicate a lot through signs, symbols and gestures. For example, a victory sign made by two fingers communicates better than words.