The following are the important types of advertising:
Brand Advertising:
This type of advertisements is done to build brands and develop unique brand identity for the firm. This is most popular form of advertising in all possible media including TV, for example, Pepsi,Coke.
National Advertising: These advertisements are uniform across the nation and are released through national media covering the nation.
Local Advertising: These advertisements are carried out in local and vernacular media to promote the product in a local region.
Retail Advertising:These advertisements are brought to promote retail outlets and dealer points.
Political Advertising: These are done for political parties, politicians and individual candidates during elections.
Social Advertising: These advertisements are brought out for a social cause like against AIDS, child-labour, Women-trafficking.
Directory Advertising: These are the advertisements done in directories and yellow pages and followed by people while collecting a telephone number or a home address.
Business-to-Business Advertising: These types of advertisements are carried out targeting business and organizational markets, these messages are directed towards retailers, wholesalers and distributors.
Institutional Advertising: Institutions like colleges, Universities, missionary of charities and large corporate bring out these advertisements. The purpose of these advertisements is to create a positive goodwill.
In Film Advertising: These are new forms of advertising in which brands are placed inside the film and actors are shown using these products during the movie for increasing the usage among the audience.
Electronic Advertising: These forms of Advertising use electronic media like TV, radio, video, audia-cassetes and so on.
Interactive Advertising: These are typical internet based advertisements, which are delivered to individual consumers who have access to the World Wide Web.