Medium is a means through which the advertising message is conveyed to...… Read more »
advertising - faq
Choose the Best Answer
1. Advertising started in _________
a. Japan b. Germany c. Egypt d. India
2. Advertising is __________ form of presentation.
a. Personal b. Non-personal c. Direct d. Indirect
3. As compared to salesmanship advertising is _________________
a. Costly b. Cheap c. Not so costly d. Not so cheap
4. “Advertising is non-personal form of communication conducted through paid media under clear sponsorship”. This definition has been given by:___________
a. Stanton b. Kotler c. Davar d. Rajan Nair
5. Printed advertising first appeared in _____________
a. Japan b. Germany c. England d. India
6. Advertising contributed to the growth of _______________
a. product b. industry c. market d. economy
7. Advertisement enables the _________ to make a proper choice in their buying.
a. seller b. customer c. trader d manufacturer
8. Advertising mainly helps the manufacturer in the _____________ stage of product
a. introduction b. growth c. maturity d. decline
9. Advertisement enables _____________ expansion to the manufacturer
a. product b. market c. sales d. production
10. Advertising helps the_____________ to face competition
a. manufacturer b. Consumer c. dealer d. buyer
11. Advertising multiply the needs of __________
a. manufacturer b. Consumer c. seller d. trader
Advertising Copy
12. An advertising copy may be defined as all the _______
a. Written matter b. Spoken matter c. Illustrated matter
d. All of these
13. The advertising copy should be _______________
a. Brief b. Long c. Attractive d. Rhythmic
14. Stages of advertising copy lay out are_______________
a.2 b.3 c.4 d. 5
15. Advertising copy perform ___________ function
a. AIDAS b. attractive c. inducement d. desire
16. ________________should be short and simple.
a. copy b. slogan c. theme d. caption
17. ___________appears at the top of the advertisement copy
a. copy b. headline c. theme d. caption
18. Conversation between two person in advertisement is ______________ copy
a. narrative b. dialogue c. descriptive d. testimonial
Advertising Media
19. ______________ is the most powerful media of advertising
a. Direct mail b. Radio c. Outdoor d. Television
20. Radio advertising is popular in _________________
a. villages b. Towns c. cities d. Metro city
21. Most expensive media of advertising is ________________
a. Direct mail b. Radio c. Outdoor d. Television
22. Newspaper advertising is most popular where masses are ___________
a. Educated b. Poor c. Uneducated d. Newspaper
23. ___________ advertising passes the message to those people who are moving audience.
a. Outdoor b. Indoor c. Press d. Sky
24. __________ is the medium to attract the public by creating an interest in them.
a. Interior display b. Exhibition c. Window display d. Show room
25. ------------- prevents the passer by from passing by
a. Interior display b. Exhibition c. Window display d. Show room
Advertising prepared by JJ
ADVERTISEMENT COPY
An advertisement copy is the written or spoken message in an advertisement including words, sentences, figures aimed to convey... … Read more »
ADVERTISEMENT MEDIA
Types of Advertising
The important types of advertising: … Read more »
Fill in the blanks
1. Advertising converts yesterday’s _____ into today’s necessity
2. Advertising is a tool of _____
3. _____ helps the consumers to choose among the alternatives.
4. Advertising is _____ form of presentation. … Read more »